Web design tips to boost up your natural ranking
The web design industry is indeed extremely competitive. So how
do we go about choosing a web design company that offers
websites that are not only well designed but equally important,
a website that ranks well on major search engines? Considering
the fact that the top 30 search results get 90 % of traffic,
once you have published your website online, the next question
you will certainly ask your self is How to generate revenue and
have my fair share of this traffic? The web design aspect is
important if your goal is to generate revenue from your online
business. You can generate revenue by running online advertising
campaign or improve your natural ranking.
You will most likely want to advertise your business on major
search engines like Google or Yahoo. How to optimize your web
design in order run your online advertising campaign most
effectively? First of all your site must be laid out in an
organized fashion. A newcomer in the web design industry will
undervalue this aspect as their major focus is on the "look and
feel" of their web design. Organizing your site into themed
based sections is of utmost importance. When marketing
advertising space to potential clients whether is it through
Adsense or Yahoo Search Marketing, you will have to convince
them that the content of your web page will be relevant to them.
Your goal is to attract the most internet marketing clients as
possible. This should be the most crucial aspect of your web
design.
The next web design aspect you have to take into consideration
is the text relevance and keyword density on your themed page.
While planning your web design, take into consideration that it
is the text, not graphics, that will boost your natural ranking.
Most search engines are programmed to read text, not graphics. A
web page designed with too much graphics will result in it being
completely by-passed by search engines. If we take the example
of a travel tour agency, your website could have a tour section,
a hotel accommodation section, a currency conversion section and
car rental section. In each themed page the text written should
be relevant and have a keyword density of about 5 %. Your
objective is to get the major search engines to rank not only
the home page but several themed pages from your website. For
example Google's strength is in the ability to gage or
extrapolate relevance of an article from its overall content and
the number of times a keyword appears. However do not over-use
competitive keywords. Be creative in keywords or phrases. For
example if you are a web design company, the keyword web design
is a very competitive one. This means that on search engines,
for the keyword web design, a lot of companies are competing to
have a good ranking. On the other hand, for less competitive
keywords like "web design London", the competition is less
fierce as only local businesses are targeted.
With the internet being utilized more and more, business realize
that carefully planning their web design is a crucial step to
guide web visitors to your revenue generating pages.
About the author:
Lauren Forget is the Search Engine Marketing specialist of
Discount Web Design (
http://www.discountwebd
esign.co.uk), a leading Web Design and Search Engine
Marketing firm. Please feel free to republish this article
provided you keep this resource and the hyperlink.
