As the Internet becomes even more pervasive, the importance of
search engine optimization continues to grow.You can make the
most of your Internet marketing efforts by following the same
steps that top ranking sites do for improvinge their
rankings.You may think that top ranking sites have to spend lots
of money to get there.The truth is that sites who come out on
top, follow some basic search engine optimization
guidelines.These guidelines are easy to follow and often cost
little or nothing to put into practice.
1. Manually register your site with DMOZ, also known as the Open
Directory Project.The Open Directory Project is the largest,
most comprehensive human-edited directory of the Web. It is
constructed and maintained by a vast, global community of
volunteer editors and feeds other leading web directories.
2. Manually submit your site to Google.If you'd like to wait,
Google will eventually spider your site and return it in search
result listings related to your site name and keywords.However,
this may take some time.For faster inclusion, visit Google and
submit your site manually.
3. Purchase a listing with Yahoo! Directory Submit.Yahoo! like
Google provides many search products.However, Directory Submit
is essential for any business on the web. For a fee of $299
Yahoo! will include your web site in their directory that fuels
websites like Yahoo!, MSN and AltaVista.
4. Make sure you are using keywords with a high KEI.This measure
takes into consideration both the popularity and competitiveness
of your keywords.By focusing on keywords with a higher KEI, you
can optimize your chance for search engines to select your site
for keywords at little or no expense.
5. Engage in a link building campaign.The more links you have to
your site, especially if they have a high Google Page Rank, will
signal Google and other search engines that your site is
important.A great way to do this is through article submission
or affiliate programs.
6. Make your site easily to crawl.Search engine do not like
dynamic pages.Although this is changing with the advent of
Google Site Maps, it is still important to ensure that all
search engines can easily traverse your website.Make sure to use
HTML coding and avoid dynamically created pages.
7. Be patient.Once you follow these suggestions, allow search
engines time to re-index your site.In the Internet age, we're
looking for instant results.However, it does take some time for
all of your search engine optimization techniques to take hold.
By implementing the suggestions we've discussed in this article,
your search engine optimization efforts can generate positive
returns.As the world of search engines continue to evolve, it's
important to learn about the latest techniques and requirements
for improving search engine results.Continue to focus on SEO.If
you do, you'll find yourself at the top of the rankings!
About the author:
Michael Fleischner is the founder and President of
MarketingScoop.com. He has appeared on major media including the
TODAY Show, Bloomberg Radio, and more. Visit
http://www.MarketingScoop.com for further
details, FREE Marketing resources, or more FREE articles.
