Copyright 2005 Anton Cheranev
Search engine rankings are an important factor to consider when
you have a website that needs more traffic. If your website
doesn't have a good position in the rankings then no-one will
find it, so you need to make sure that your website is ranked
highly enough to be seen. The other important quality to getting
high traffic to your site is having a nice arsenal of links. The
more links that you have to your site the more traffic you will
get, but also, the more links to your site the more search
engines like your site. Keeping a nice supply of links pointing
at your site requires similar precautions and practices as
getting high search engine listings.
Although no SEO company can guarantee a high ranking for your
site, here are some tips for raising your search engine ranking.
Using these tips will not get you to the top unless your site is
the best out there, but they will at least put you into the
positioning that you truly deserve. After all, the internet is
basically a free market. You will naturally flow into the place
that you deserve and many search engines try to insure that you
do not rise above or fall below this position. This is why they
are so strict, and this is why you must keep yourself on good
terms with them.
1) Content is an important factor in high search engine
rankings. Make sure that you have plenty of content throughout
your site with your target keywords in the articles. It's also
worth doing a search for websites similar to yours and taking a
look at their articles for ideas. The more content you have the
better. It is generally a good idea to have between three
hundred and five hundred words per page, but more important than
a quantity of content is the quality of the content that you are
providing. You cannot just put out three hundred words of jargon
and expect your visitors to find it interesting and stick around
for the long haul.
2) Your website's URL can help you rank higher with the search
engines if it contains your keywords. However, don't think that
naming your site after your keywords will always help your
rankings - you need to do more than just that.
3) Search terms should be written out in text, instead of
graphics. If you do use pictures, be sure to give them alt tags.
The alt tags in your pictures are almost as important as text.
It's also a good idea to put some of your key words in links to
other pages. In the eyes of a search engine it is almost as good
to have a link to a page full of the content that the visitor is
looking for as it is to have the content that the visitor is
looking for on your page. If a visitor is looking for something
that you are linking to and he or she finds your page, they may
look around your site on the way through.
4) The title of your page is very important, and making sure
that you choose it wisely will make a big difference. Terms such
'free article on safe children's toys', or 'contact the
children's toy expert today' are good to use as titles, for
example - they would get you a high ranking. The title area is
the most important place to include your keyword phrases, so
make sure that you put them all in.
5) The navigation menu that appears on each page of your website
should include your page's title.
6) Don't just use the most popular keyword phrases - the market
is so competitive that you should be sure to include some niche
keywords too.
7) Make sure that you don't have a lot of irrelevant links on
your site. The more closely related to your site your links are,
the better your chances of being ranked in a higher position.
8) You need to periodically update the content of your website,
even if it's only a slight change, as websites like sites that
are kept updated.
9) You need to consider the fact most search engines don't like
automatic submissions or multiple submissions - submit once,
manually.
10) Always be on the look out for SEO news - staying up to date
and using the latest techniques will help you stay one step
ahead of your competition.
About the author:
Not long ago, I didn't know ANYTHING about Internet marketing...
However, within just 2 weeks, I launched my own website AND
learned how to profit from an opt-in list, pull in sales with
ezines, make money with Google Adwords and setup my own BLOG!
Here's how:
http://www.PlugInProfitSite.com/main-10917
