An Often Overlooked Secret of Marketing and Negotiating for Real Estate Investors Looking for Deals
When you call sellers, what do you say? When you sit down to write a marketing postcard to find deals, what do you write? When you go to negotiate price and terms, how do you present it?
These are scary situations and it is not unusual to be at...
How to Get Out of a Marketing Slump
My 16-year-old daughter plays fast-pitch softball. It's her goal
to earn a college scholarship and this is her year to market
herself to colleges and make that dream happen.
Unfortunately, she found herself in a batting slump over the
past...
Intelligent Marketing: Ways To Make Your Website Trustable
Summary:Want someone to purchase your terrific product or service? In addition to what you sell, make sure you offer them a trustable you too.
Have you ever visited a web site and been attacked by screaming pop-up ads, gotten lost in clutter...
Pay-Per-Click Pays Back Big for Local Business Marketing Efforts
The rush of local advertisers staking their claim to the top
paid advertising spots on the search engines, networks and local
online directories surprised Gordon Borrell, president and chief
executive of market research firm Borrell Associates....
The Secret of Direct Marketing
Everyone has come face-to-face with direct marketing. In fact, that's what direct marketing is: it's one-on-one marketing. Direct marketing uses several advertising forms to form an interactive relationship with consumers. If a direct marketing...
Search Engine Marketing with Blogs
Blogs are fast becoming the SEO tool of choice by many webmasters. Why? Content. Search engines love content. The more content your blog can provide on a steady basis, the better your ability to increase traffic. Blogs are easy to start and anyone can for more effective SEO management.
What content do you place in your blog? You can place any useful information or articles about your product or service. If, for example, you are a wedding planner, you should write about tips future brides may not be aware of in relation to planning their wedding. You might talk about wedding scams, catering faux pas, honeymoon hotspots etc... Let the readers know you have something more to offer then just a simple service. People who feel comfortable about a person or organization are far more likely to buy from them. Let your readers know who you are and what you are capable of doing for them.
Now that you have your content, you need to get it into the reader's hands. The advantage of using a blog is that you can syndicate your content. Rich Site Summary or RSS is a format used to syndicate your content instantly. In other words, people can have your content posted on their web site or sent to their email. Most blog sites will give you your own special URL to submit to sites that syndicate content. These sites will then contact your URL for the content. The more you update your site the more your site will be indexed or PINGED by RSS feeds. To help ensure your RSS feed is being indexed, enter the RSS tag into the < HEAD > of your site. Just enter your site title and the URL with your special URL for RSS. This and other tags can be used in most blogs. Take advantage of them.
Creating a blog will allow your content to be syndicated which in turn will increase traffic to your web site as well as build your link popularity through RSS and blog directories. This will give you and your products or services recognition. The knowledge and personal insights that you share will help build your business and your customer relations. The RSS feeds and blog directories will also help build your page rank on search engines. Blogs have all the ingredients to be one of the best free advertising tools the Internet has to offer. Why aren't you taking advantage?
