Marketing-Minded Financial Planners Find Free Publicity on Google and Yahoo


Marketing : Marketing-Minded Financial Planners Find Free Publicity on Google and Yahoo	Homepage \| Add to Favorites

Recommended Sites

Related Links

Informative Articles

Creativity Is The Key To Marketing That Sells
By the time I graduated from college, I had gone through enough classes and internships to gain a better perspective on the world of marketing. I even started seeing a relationship between ordinary, non-marketing related information, and began using...

IS Permission Email Marketing In Trouble... And Is RSS The Answer?
Copyright 2005 The IWE, LLC. All Rights Reserved. "Permission Email Marketing", the only way to market your business via Email without getting yourself into trouble and giving you the ability to stay in touch and build a ongoing relationship with...

Marketing 101
Marketing 101 What is marketing? Marketing is the activities of listening to client needs, assessing the competition and the designing and creating your services. This is accompanied by messages that will shape your audience's perceptions,...

Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly. It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them...

Stop and Go Marketing
Stop and Go marketing and ENERGY go hand in hand. Stop and Go marketing says what it is. We go out to market for time periods and then we get busy with our work and stop marketing. Here is the problem with that. Using the example of a funnel...

Marketing-Minded Financial Planners Find Free Publicity on Google and Yahoo

When a big story breaks, hundreds of media people begin searching for subject-matter experts to interview. They are also suddenly very receptive to stories that tie into the big story.

But...the window closes as quickly as it opens, for two reasons.

One, there will be many other financial planners looking to be interviewed. Two, another big story may come along tomorrow.

That's why you want to be one of the first voices that a reporter hears after they learn of the big story.

Luckily, the Web gives you access to the very same news feeds that reporters watch. Most online services and web portals provide real-time access to the major wire services.

Check the wires for breaking news, especially in your field, at least once a day. You'll get a head start: the wires set the agenda for the rest of the news media. Remember the rule: on today's wire = in tomorrow's papers.

About the Author
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.