orry to have to tell you this but not everybody who comes to your site is going to like it. No matter how much you put into designing it, no matter how good your content is, there's someone out there who's just not gonna dig it. Personalities are personalities and the best way you can prepare for this is to do the best job you can creating content and NOT, I repeat NOT, trying to please everyone who comes to your site.

Let's look at why you can't please everyone who visits your site. The main reason is that people come to your site for different reasons and by different methods. You're going to get a mix of different visitors that will break down somewhat like this:

People who already know your site and return often via a bookmark, history list, or plain memory

People who searched for your particular topic on a search engine and clicked to your site and find it relevant

People who searched for your particular topic on a search engine and clicked to your site and find it completely irrelevant

People who accidently stumbled by your site not knowing anything about it or its contents

We can break down this even further and find out exactly what kind of customer each of the above is and how they will treat your site. What we have here are site visitors who essentially fit into one of the 3 following groups:

1 They're interested in the exact specific subject matter of the individual page

2 They're interested in the general topic of your website

3 They're not interested in either the subject matter of your page or even the general site topic

So now we've got three ways a visitor might leave your site. Can you guess at what they are? Let me show you.

Visitor 1 above likes the exact subject matter of your web page. Once he gets done reading your page he's going to want to know more about that exact subject. That's where Google Pay Per Click AdSense ads come in. AdSense Pay Per Click ads are created by Google to fit the exact subject matter of each individual page where the ads occur. If your page is about rats, the AdSense ads will also be about rats. When your visitor sees the AdSense links on your page, he clicks one and you earn money.

But let's say your visitor isn't interested in that exact subject matter, but perhaps is interested in something similar. That's where Google Adlinks come in. Adlinks are like navigation links that can steer your visitor into other generally related topics. And again, if your visitor clicks out of your site to one of the Google sponsored Adlink links, you're going to get paid for it.

Our last option is when your visitor just stumbled by your web site, doesn't like it, doesn't care about the topic and just generally thinks you wasted his entire day. What's he going to do? One thing he might do is go to Google and search for a topic he does care about. Well, you can help him do that by putting a Google search bar on your page, much like the one on this page in the upper right. The guy doesn't like your site so give him the chance RIGHT ON YOUR SITE to find something better. He'll enter a search query into the Google search box on your page and the results will be, in some cases, sponsored ads. Once again, if he clicks on these, and there's a good chance he will since he just searched for the topic and is obviously interested, you get paid.

Don't miss out on these opportunities to make money off of people who don't like your site. Don't fight it and don't try to please everyone so they never leave. Instead, give them a chance to go if they'd like to.

And give your self a chance to collect on it when they do.

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