Working out of the home often means juggling multiple tasks and
wearing many hats. But look out. When there is so much to do
that there is little time left over for sales and marketing
activity, sales can dry up and often do. Here are some ways to
avoid that.
1. Monthly Focus - Each month, grab your calendar and see which
holidays are coming up. Then focus some type of activity around
them. At least minimally, setup a direct mail campaign through
the U.S. Post Office site (usps.com) in these quick steps:
Choose one of their postcards.
With their online tools, edit the back with a quick note, sale
of some type & referral request.
Load an Excel document of addresses, pay and send.
2. Ad Campaign - Plan ahead with advertising representatives by
gathering their media kits and asking about special deals or
rates they may have for you. Then follow up and plan a 12- to
16-month campaign, even if it's just a small classified that
runs regularly. That way you'll always be covered whether you're
too busy to care or not. You can always supplement with
cross-promotional pieces. But at least, set up a foundation to
get you through the year.
For inexpensive ads to run throughout the year, check out
neighborhood newspapers and free or cheap magazines and papers
that are placed inside public libraries, large grocery stores
and country-type restaurants. PennySavers and Thrifty Ads are
other sources.
3. Regular Income Stream - Don't just have all large projects.
Set up a few (or several, depending upon your budget needs)
smaller, regular income-producing projects to generate weekly /
monthly income. And maintain a steady flow as much as possible.
In other words, if five regular, smaller jobs pay the day-to-day
bills, once one of them quits or runs out of work for you,
replace it as soon as possible so that you maintain your steady
'five' as much as possible.
Some people setup affiliate programs in this manner; selling
something for someone else and earning a percentage or profit
for selling. They target so much income from one source of
revenue stream to cover a certain portion of expenses. And if
this runs out of steam, they beef up promotions or switch to
another affiliate program. Learn more about affiliate options
from a place like Commission Junction (cj.com). Or in your
favorite search engine, type in 'affiliate programs' and see
which ones are popular.
So when you juggle, remember to mix in SOME type of regular
sales and income generating opportunities. You don't drop the
ball!
NOTE: You have full permission to reprint this article within
your website or newsletter as long as you leave the article
fully intact and include the "About The Author" resource box.
Thanks! :-
About the author:
Nial Robbins owns the work at home directory website located at:
http://www.NDR-HomeBiz.com Come by and visit us today! Also, be
sure to check out our "top pick" work at home opportunity at:
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