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FOOD ON THE TABLE
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Restaurants can now take full advantage of the Internet to increase food orders
Americans are now seeing the advantage of ordering take-out food
from restaurants. With American families spending more and more
time on the road, it's now apparent that being able to order
prepared food that the entire family can eat in the comfort of
their own home is becoming more common and popular everyday. The
New York Time's recently printed an article stating that
take-out orders increased by 20% in 2004 and were expected to
continue increasing at a fairly rapid pace in 2005 and beyond.
With the proliferation of the Internet and fax machines, many
restaurants now provide a graphic copy of their menu on-line.
The consumer simply reviews the restaurants menu, and either
faxes in their order, or calls in their order to the restaurant
to be picked up in about 30 to 45 minutes.
The fact is "time" is becoming a critical commodity to Americans
and American families. Quality family time is achieved in the
household, not in busy noisy restaurant where the waiting line
can be up to an hour long in some cases. Some of the nation's
largest restaurant chains like Outback Steak House, Applebee's,
Chilies and other chains now offer curbside food delivery. Why?
Its simple, mom and/or dad can place the order over the cell
phone and pick the order up on the way home from the office. No
need to disrupt everyone's schedule by packing into the car,
fighting traffic and then waiting for 30 to 60 minutes to be
seated.
I don't know about you but I'd much rather eat food at my
favorite restaurant in the comfort of my home, watching one of
my favorite cable shows. No waiting in lines, no rushing to
finish my food so someone else can be seated, no incompetent
wait staff, no rude people talking on their cell phones or
talking at a decibel level that could break a glass.
Give me the ability to order take-out food anytime, anywhere and
I'll be a happy camper.
About the author:
Mr. Bahl is founder, President and CEO of TechConnect USA, LLC
and RestaurantMenus4U.com. These companies specialize in
developing and deploying highly customized and sophisticated Web
Applications for Global 2000 companies and restaurants.
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